business (CRM, CIS, Customer Information Systems, Customer
Interaction Software, TERM, Technology Enabled Relationship
Manager) Enterprise-wide software applications that allow
companies to manage every aspect of their relationship with a
customer. The aim of these systems is to assist in building
lasting customer relationships - to turn customer satisfaction
into customer loyalty.
Customer information acquired from sales, marketing, customer
service, and support is captured and stored in a centralised
be integrated with other systems such as accounting and
manufacturing for a truly enterprise-wide system with
thousands of users.
(1999-08-20)